This is your chance. That business plan you’ve been working on? We want to see it. Curious about the start-up scene and wish you could support? That time has come.
We are looking to donate $25,000 to a deserving entrepreneur with an intriguing and strategic business plan for a consumer goods company. Submit your application and video before May 25.
Our panel will select the three finalists, and we’ll provide the cash - $25,000 in seed money.
Just like our friends who supported us, you can get involved by voting to select which of our 3 finalists wins.
How’s $25,000 sound? Time to meet our winner and celebrate the start of a dream realized. Their hustle is only beginning.
Kuli Kuli is the first company to introduce moringa, an incredibly nutritious super-leaf, to the U.S. market. We hope to help moringa earn its rightful place alongside superfoods like chia and acai. In doing so, we hope to use the US market as a catalyst to improve nutrition and livelihoods in West Africa where we source our moringa.
Shine Craft Vessel Co. creates premium, well-designed beer growlers and will expand into barware. Jordan Childs started Shine Vessels in early 2014 to complement the national craft beer trend with reusable barware that appeals to design lovers as much as beer enthusiasts, with a portion of every sale going to food and natural resource sustainability initiatives.
Thread upcycles trash from impoverished nations and transforms it into dignified jobs and responsible fabrics for use in consumer goods. While visiting Haiti after the 2010 earthquake, Ian Rosenberger noticed an abundance of trash and a desire to work, which he combined to found Thread.
Paul Trible & Paul Watson Co-founders, Ledbury
We are incredibly excited to name Kuli Kuli the winner of the Ledbury Launch Fund. Founder Lisa Curtis is creating such an interesting model for sustainability in the production of energy bars and powders made from African superfood moringa. We feel fortunate to be in a position to offer $25,000 and mentorship to play a small part in helping advance her startup.
Thanks to all those who voted and helped us choose our winner. Shine Craft Vessel Co. and Thread were worthy finalists, and we look forward to finding ways to collaborate with and support these entrepreneurs.
Advice from wise mentors proved just as important as the funding. We’re four years in, and we’ve learned a thing or two about the challenges of launching a business. Our founders, the Pauls, will not only select the three finalists, but also contribute as mentors in the first year of the business. A few of our friends will help them narrow the field.
It’s time to apply. You’ve been working on a business plan, now it’s time to take that risk and launch. We're taking this seriously - $25,000 means something to us. We are looking for viable, exciting business plans from passionate entrepreneurs who share our values of quality and craftsmanship. In addition, our founders, the Pauls, will provide mentorship for the first year of the business, and our friends at Refersal and Recurve will provide free brand awareness campaigns as well as strategy support.
To apply, simply complete the following application and provide a video. Download this guide to read about our criteria, selection process, and full list of rules.
Applications closed. Winner announced June 27.
We encourage you to search our Freqently Asked Questions for answers, but if you don’t see what you’re looking for, feel free to contact us.
The Ledbury Launch Fund is the initiative started by Ledbury in 2014 to inspire the next wave of consumer product entrepreneurs by donating $25,000 in seed money to fund start-ups. From its early stages, Ledbury has relied on others to help grow our business, and now we have the opportunity to pay it forward.
For a complete list of program rules, please download our guidelines document.
Please visit our program timeline here.
The winner of the Ledbury Launch Fund will receive $25,000 seed money to help grow their consumer goods company. These funds are not in exchange for equity ownership, but rather a donation toward a deserving entrepreneur. Paul Trible and Paul Watson, co-founders of Ledbury, will also mentor the winner for a year.
Our friends at Refersal will offer two free digital customer acquisition and brand awareness campaigns, while our friends at Recurve Services, a firm specializing in putting startups on a path to growth, will provide an intensive, one-day strategy workshop.
It’s simple. Just visit ledbury.com/launch and fill out the short application.
We are looking for consumer goods entrepreneurs (e.g. food & beverages, apparel & accessories, home goods, etc.) to apply. These businesses must be based in the United States. Your business may be a start-up or may have already launched; you cannot have received any institutional funding yet.
You will receive a confirmation screen upon submitting your application as well as a confirmation email when your application has been received.
In order to be eligible to be a finalist, you must be available for the finalist photo shoot to be scheduled between May 30 and June 6, 2014. If you are not available, we will have to invite an alternate applicant to be a finalist in your place.
Our team will either come to your hometown or mutually agreed upon location in the continental United States or cover your expenses to visit us in Richmond. This will be determined closer to the date.
Entries will be judged equally on the quality, originality, potential, scalability and feasibility of their submissions.
The finalist will be selected by a panel of judges, including our founders, Paul Trible and Paul Watson, TODAY and Morning Joe anchor Willie Geist and University of Richmond Robins School of Business dean Richard Coughlan. They will use the aforementioned criteria to determine the finalist.
The finalist will be notified via email and phone once the decision is finalized.
The voting period is June 16-23, 2014.
Anyone can vote for the finalist. However, each unique email address can vote only once per day during the voting period.
In order to vote for a finalist, please visit www.ledbury.com/launch, during the aforementioned voting period.
Some suggestions are to share our page, write up a small description of your business to share or just simply ask.
Voting rules are only one vote per unique email address, and the finalist who receives the most votes wins!
The prize will be paid out in a lump sum. The recipient of the award will be responsible for his/her own taxes.
The money must be used for the purposes of the winner’s business. Any other uses of the money will result in disqualification and renouncement of the prize.