Summer of Style // Jackson Ward
The historic neighborhood of Jackson Ward served as the backdrop for our latest Short Run lookbook, Summer of Style. Jackson Ward is located downtown and roughly spans a 10-block radius just north of Broad Street. The neighborhood, once known for thriving on culture, music and entrepreneurship, was often referred to as “the Harlem of the South” during its prime. Music venues such as the iconic Hippodrome Theater attracted performers such as Louis Armstrong, Duke Ellington and James Brown to name a few. One of the most interesting characteristics of Jackson Ward is its distinct architecture. From the mid-19th century to the 1920s, a mixture of Federal, Greek revival and Italianate styles were used for residential, civic, and commercial buildings. Unfortunately, over the last quarter of a century, the neighborhood has fallen on hard times, but in recent years, a handful of developers, art galleries, and restaurants – Mama J’s, Comfort, Saison – are helping to stimulate a revival in returning the neighborhood to its former glory. The new collection of Short Run is now available, shop the collection here.